| Planet Fitness
Platinum
Advertising
Client:
Planet Fitness Platinum is the
first luxury health facility in Africa. It is a unique fitness
sports-spa fusing world-class high-tech facilities with the
best practises and offerings from around the world.
Brief:
Develop an advertising style for the
new offering which can be carried through onto all areas of
the brand.
Solution:
A comprehensive roll-out which featured
dynamic black and white photography coupled with stylish typography
and clean, precise design. This brand personality was then
taken through onto in-club branding and collateral.
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