Planet Fitness Platinum
Advertising

Client:

Planet Fitness Platinum is the first luxury health facility in Africa. It is a unique fitness sports-spa fusing world-class high-tech facilities with the best practises and offerings from around the world.

Brief:

Develop an advertising style for the new offering which can be carried through onto all areas of the brand.

Solution:

A comprehensive roll-out which featured dynamic black and white photography coupled with stylish typography and clean, precise design. This brand personality was then taken through onto in-club branding and collateral.

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