Planet Play
Branding

Client:

Planet Play was South Africa's first kids-only gym which caters to children between the age of 4 and 10 years.

Brief:

Planet Fitness launched the first kids-only gym in South Africa. The brief: to develop a unique name, corporate identity and brand personality which was fun, light-hearted and would appeal to the younger generation.

Solution:

We set the tone with a fun and unique identity, off-the-wall launch material, specially designed interactive signage, a rewards card system, T-shirts and a contract folder. The identity includes nine sub-brands which depict each of the nine gym classes.

Squiggle Design's creative director, Craig van Straaten, was head of design at The Jupiter Drawing Room when the rebranding project was developed by his design department. All consecutive Planet Play design work has been directly handled by Squiggle Design.

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