Planet Fitness
Winter campaign

Client:

Planet Fitness was launched in October 1995 and is the second largest health club in South Africa.

Brief:

Develop a national through the line sales campaign with a strong below the line focus for the months of July and August, in line with the national school holidays.

Solution:

Squiggle set about to create a visual and emotional link between the body image goals that consumers set themselves for summer… and how we can help them to achieve it.

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