Feminique
Brand identity

Client:

Feminique is a gym just for women. It introduces an aesthetically pleasing environment with ergonomic equipment and an exercise programme designed only for women.

Brief:

Create a fresh identity that could work over many applications and would also appeal to women.

Solution:

Squiggle designed a unique identity with the use of pink and warm red colour stripes. The identity is feminine and the bands of colour transferred perfectly to a range of additional applications for the brand, from signage to window decals through to membership cards.