Entelect
Brand identity

Client:

Entelect is a leading software engineering and solutions company with head offices in Johannesburg, South Africa.

Brief:

Entelect launched in 2001 but as the company was about to embark on a more international platform, they required a reinspiration of their image.

Solution:

The new brand aligns more accurately to the innovative and professional nature of Entelect. We started with an evolution of the 'E' symbol of their previous identity into a dynamic and innovative form.

Their green and blue colours were retained and an aspirational positioning statement of 'everything is possible' was developed which best encapulated their drive to find the best solution and that there are infinite possibilities to achieve solutions.

Entelect's success has primarily been driven by an ability to identify, develop and retain the best software engineering talent. The symbol's meaning is centered around this where they take raw materials and shape them into pieces of workable and functional forms of greater value than before.

The roll-out included guidelines manuals, stationery, signage, brochures and electronic applications.

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